And the winner 2020 is…!!!
Out-of-home media spending grew by 13 per cent in 2019. Good old outdoor advertising, which, thanks to its digital “DOOH” version, has already been experiencing a real boom for years, displayed significant growth in the previous year. According to Nielsen, companies invested a gross sum of about 2.45 billion euros in posters, info screens, etc. in 2019. This represents an increase of 13.1 per cent when compared to the year before.
Image Gabor OOH Campaign 2019