OLYMP
Campaign-Design, Celebrity-Casting, Content, Editorial, Film, Event, Media, Digital Media, POS
CHALLENGE
The challenge: to surpass the success of the first collection. With ‘Break the Structure’, BAUSA and OLYMP set themselves the task of breaking creative boundaries and inspiring the young target group once again. The aim is not only to fulfil expectations, but to exceed them.
SUMMARY OF ACTIONS
- Campaign conception and production
- In-store activation and POS concepts Digital
- Media planning and campaign management
- Management of additional measures such as product placements and events
SOLUTION
In collaboration with OhBoy! Filmproduktion and the directing duo TwoDirectors, a visually stunning fashion film was produced, which forms the basis for an extensive digital media campaign. In addition to OLYMP and BAUSA’s own channels, the campaign includes a cooperation with Zalando, product placements, concerts and the involvement of various influencers on TikTok and Instagram. Beats and rhymes break up structures and skilfully showcase young, fresh faces.
PERFORMANCE
Chapter 2 of the success story is making an impact – digitally and at the POS. The advertising material achieves a high reach on social networks and inspires the young target group. At the POS, eye-catching print materials ensure an effective presentation of the products. The result: a collection that enjoys great popularity and high demand.
