How do you bring the OLYMP brand to the attention of a younger target group? In this case, the solution is right on our own doorstep: Bietigheim is not only the shirt capital. It is also the epicenter of German hip hop. The goal: to find an idea that connects the worlds. With a protagonist from the absolute top league. An idea that performs and works equally well for both parties.
A cooperation with one of the most famous representatives of his genre: BAUSA. In several stages, precisely controlled and with maximum communicative effect. The building blocks of the cooperation: outfit sponsoring in BAUSA videos. Event sponsoring of the Open Air at the Viaduct in Bietigheim, including media preparation and post-processing, pop-up store on site, own festival shirt and after-show party. A BAUSA X OLYMP collection developed together with the artist, accompanied by a comprehensive campaign. And the BAUSA 3D character, with the option of being offered as an NFT.
SUMMARY OF ACTIONS
A collection that not only attracts a lot of attention, but also generates great demand – in the stores and on OLYMP.COM. A local event with national reach. A significant increase in followers in the younger target group. From Paid and Owned Social to Youtube Ads – The postings on social media generated a strong increase in reach and impressions.