BRAND [br]NEW [br]SEASON

GABOR

Shooting, Print, PoS, Media, Digital

CHALLENGE

The continuation and integration of new themes in the successful image campaign as the cornerstone for a strong new season.

SOLUTION

Campaign planning for the long term: More model diversity in communication, combined with a close link between classic and digital. Close to the brand core and yet free in story development.

PERFORMANCE

A large-scale print campaign in high-circulation women’s magazines with more than 40 placements. 55.9 million total contacts in the female target group 14+ age group and significantly increased traffic on the Gabor Marketplace speak the success of the campaign.


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