The continuation and integration of new themes in the successful image campaign as the cornerstone for a strong new season.

Campaign planning for the long term: More model diversity in communication, combined with a close link between classic and digital. Close to the brand core and yet free in story development.

A large-scale print campaign in high-circulation women’s magazines with more than 40 placements. 55.9 million total contacts in the female target group 14+ age group and significantly increased traffic on the Gabor Marketplace speak the success of the campaign.