Brand strategy B2C and B2B, Creative Direction, Casting, Art Buying, Photo & Video Production, Print, POS, Out-of-Home, Media

Following the successful launch of our brand message “beauty made to last,” we take it to the next level – with an even stronger focus on the desires of our target audience. The campaign continuation for Fall/Winter 2024 combines modern and timeless looks, creating a bridge between different realities of life. At the center is the premium collection that meets the highest standards of quality, comfort, and style. Perfectly tailored to the daily challenges of the customers. We focus on places they are longing for, that provide solace during turbulent times – places that offer peace and strength, found outdoors in untouched nature.

How do we continue the campaign seasonally? We craft a narrative that harmoniously integrates comfort, style, and emotional experiences.

The Fall/Winter 2024 campaign puts the message “beauty made to last” into a captivating world. Warm autumn tones, earthy hues, and modern details define the visual language. Inspired by places of longing such as the vastness of the sea and untouched nature, moments of pure joy, tranquility, and deep satisfaction are created. The collection is showcased as a reliable companion. From the initial creative idea to its implementation in a 360° communication approach, the campaign demonstrates a seamless merge of high-quality shoe design and moments of well-being.

The brand message “beauty made to last” proves compelling in its continuation and delights in-store. Warm autumn colors and premium designs spark anticipation for the season and encourage purchases.

Effective campaign tools – from POS materials to digital media – ensure high visibility and optimally support retailers in presenting the new collection.
The result: style made to resonate.