BRAND [br]NEW [br]AMBASSADOR

GABOR

Concept, logo development, shooting, print, digital, retail, film, landing page, media

CHALLENGE

The completely new communicative orientation of the brand. With a new face for Gabor: a nationally known personality with charisma and perfect brand fit. To kick things off: the launch of the testimonial campaign in retail.

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SOLUTION

Launch of the B2B campaign #teamgabor by means of a key visual communication in combination with real selfie shots of Gabor employees. Close dovetailing of print and digital.

PERFORMANCE

Successful launch of the new brand ambassador in the retail trade to support net sales of the new collection. As a perfect basis for a high-impact B2C campaign from spring/summer 2022.