GABOR, SEASON AW 2022/23
Brand Strategy B2C und B2B, Creative Direction, Art Buying, Photo & TV Production, Print, POS, Out-of-Home, Media
The campaign with Yvonne Catterfeld is already in its second season and running successfully. The communication is having a visible effect, and the message is getting through. With the success, the task is growing, too: The campaign is being extended. The goal is to continue building on this story of success. And to develop the story further on the basis of the brand model and its precise level of control.
A stronger focus on moving images, as carriers of our emotional brand message, in the form of TV spots and video content. A close connection between testimonial and product, presented in a large-scale campaign – and omnipresent on all channels: B2C communication in all major print titles, out-of-home, POS, and social media. And an effective trade campaign that expands the brand’s leading position in the trade.
A high nine-figure contact frequency in the relevant target groups, with a stronger perception in the younger segment. Traffic has increased further on the Gabor Marketplace. Continuing integration of both the online and offline offer. An extremely successful combination of brand building and product communication, which is also reflected by the figures.