SURPRISING [br] BRAND NEW [br] SEASON

GABOR

Shooting, Out-of-Home, Print, Film, POS, TV, Corporate Website, Media

CHALLENGE

New topics, new motifs. Close to the brand, free when it comes to developing the story. The campaign is in it for the long haul.

SOLUTION

A slightly different fashion campaign. With a message. With content starting points for the extension towards web and TV.

PERFORMANCE

The brand presents itself stronger than ever before. Gabor has meanwhile attained a brand awareness of 91 % in the target group*.

* Source: G+J, b4t Markentracking (Brand tracking), Passive Markenbekanntheit (passive brand awareness), Basis: Women 30-59 years, HHN €2,500 +, 2019-III.