Creative Direction, Casting, Art Buying, Photo & Video Production

The campaign “Beauty made to last” enters its third rollout for Spring/Summer 2025, now strategically adapted for a digital environment. The goal: to engage a younger audience and position Gabor as a modern lifestyle brand. To achieve this, the campaign’s aesthetics and messaging are even more aligned with the dynamics of digital media.

The campaign embraces an authentic, life-inspired staging with a strong lifestyle focus. A modern aesthetic and genuine visual storytelling capture the essence of effortless style and ease. Whether on social media, in digital magazines, or within the online store – the campaign reaches its target audience exactly where they engage.

The digital-first approach delivers results: the online campaign generates high reach and increased interaction. The expressive, relatable visual language builds trust and strengthens the audience’s connection to the brand. The outcome? A campaign that inspires and leaves a lasting impact in the digital space.