Brand Strategy B2C and B2B, Creative Direction, Casting, Art Buying, Photo & Video Production, Print, POS, Out-of-Home, Media

The Gabor SS25 collection takes the successful brand message “beauty made to last” into its third iteration. The task: a creative evolution that harmoniously combines identification and inspiration. The goal: a holistic approach that blends strategic creativity with modern aesthetics.

A harmonious mix of contemporary staging and authentic naturalness. The fresh visual language puts the collection in the spotlight, reflects the desires and lifestyles of the target audience, and creates a strong emotional connection.
The target audience is effectively reached through various touchpoints (online, print, TV, POS).

The campaign impresses across the board. The new visual language leaves a lasting impression and strengthens customer brand identification. The enhanced digital presence ensures high visibility, while print media supplements the brand experience. The result? A campaign that convinces, inspires, and excites.