Brand Campaign, Creative Concept, Creative Direction, B2B und B2C

How can we convince and sensitize the customers of the LORENZ VON EHREN tree nursery to plant not young but already large, mature trees? These are indeed more expensive to buy, but offer many long-term benefits for the budget and the climate.

We plant heroes! Large trees offer many benefits: They are oxygen suppliers, provide shade, withstand wind and weather, and fill the location, long before a young tree reaches this state after years of care. And: A large tree is a statement. Therefore, we stage our main characters as photogenic heroes of an advertising campaign for print and digital channels: Heroes of beauty, heroes of colors, heroes of the city, of art, of harvest, of generations, of bees, of childhood, etc.