Two visually and atmospherically completely different worlds – the classic studio setting for the main campaign motifs and the lively outdoor backdrop in Marrakech for digital content – were to merge into a coherent overall aesthetic. The aim was to create a visual bracket that connects both formats without diluting their individual function or expressiveness. A stringent lighting concept and precise color grading, which unites studio and outdoor material in terms of design, were decisive for this. At the same time, deliberately varying stylings, changing looks and a diverse selection of models ensure that each visual world retains its own tonality. The result is a flexible visual system that delivers high-quality key visuals for print and POS as well as authentic, dynamic content for social media – an image that works across all channels while leaving room for media-specific adaptations.