FACETS OF FEMININITY
LUISA CERANO Autumn/Winter 2024 campaign
Brand strategy B2C and B2B, creative direction, concept, shooting, CD, print, film, social media
At the heart of the LUISA CERANO fall and winter collections: a new femininity. Perfect and powerful silhouettes, the finest materials, and intricate detailing.
CHALLENGE
For our fashion client LUISA CERANO, we developed a comprehensive campaign that makes a strong impact across online marketing, social media, and print media. The challenge was to create a creative message that works consistently across all channels, delivering a cohesive brand experience.
SOLUTION
With an integrated approach and strategic creativity, we designed a campaign that perfectly highlights LUISA CERANO’s modern aesthetic and resonates with its target audience across multiple platforms. To create platform-specific content, we developed a classic print campaign alongside a dynamic “on location” campaign specifically for online channels.
PERFORMANCE
The campaign features the stunning locations of Paris and Portugal, giving the online story an exclusive and vibrant atmosphere. At the same time, the classic print campaign impresses by presenting the brand in a timeless and high-quality manner, leaving a lasting impression.
