CHALLENGE
LUISA CERANO is a young fashion brand with strong Italian roots. No other sensual element that can make a name more tangible than a scent. Twenty, the scent to mark the 20th birthday, is born.
SOLUTION
An emotional film with the lead brand model, Esther Heesch, provides a taste of the sensual experience to come. A market launch into the scent segment that makes the brand more approachable and tangible than ever before.
Esther Heesch radiates the youth and zeitgeist of the new scent. A première before the press and international retailers during the BERLIN Fashion Week
Roll-out with a highly-efficient appearance in a strong POS, print and online campaign, with a complementary window campaign.
PERFORMANCE
New customers discover the brand via the scent and existing relationships experience a new dimension. Market entry into a new product segment. Significant impact on the overall brand.
