Luisa Cerano’s Fall/Winter 2025 campaign brings together the main campaign, lookbook, and collection handover in one cohesive visual presentation.

Over two production days, we developed a modular visual concept spanning five thematic directions, designed for use across all channels.

The concept embraces a minimalist backstage aesthetic: visible lighting equipment, tripods, and studio props are intentionally left in frame to shape a distinctive visual language. As the season progresses, the set evolves—from bright, clean backgrounds in May to darker, moodier scenes by September. The result is a consistent yet dynamic imagery that frames the collection with a strong, evolving visual narrative.