BRAND [br] NEW [br] SEASON

LUISA CERANO

Brand management, conception, shooting, CD, print, film, media

CHALLENGE

In 1998, the LUISA CERANO label was launched. Internationally appealing right from the start. Fashion for New York, Shanghai and Moscow.

Long-term success as a task; looking years ahead, thinking in seasons.

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SOLUTION

Lust for life and optimism – the collection for spring/summer 2021 inspires with its delight in contrasts.

From print media to POS to the company’s own social media channels. LUISA CERANO presents itself in the fresh and uniform look of the campaign across all touchpoints of the user journey.

PERFORMANCE

LUISA CERANO is now represented in around 50 countries worldwide.
In its own flagship shops, BRAND shops and with 2000 retail partners.

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