OLYMP
Redefining Corporate Design, Definition of Brand Voice, Markenstrategie B2B und B2C, Creative Direction, Photo & Video Production, Print, POS, Out-of-Home, Media, Testimonial, Brand Ambassador
CHALLENGE
How does an iconic brand stay relevant – without losing its DNA?
OLYMP stands for quality, style and expertise in men’s fashion. But to remain successful in the long term, it needs more than a good product: a clear vision, a powerful brand identity and a design system that convinces on all levels.
The task: to develop a comprehensive brand guideline that combines attitude, aesthetics and strategy – future-proof, internationally compatible and consistent across all touchpoints.
SOLUTION
The central challenge: to create a “one face” for the brand – a consistent appearance that is visually, linguistically and strategically convincing.
Key objectives:
Development of a new color system
- Definition of a contemporary typography that perfectly matches the brand identity
- Establishment of a consistent tone of voice
- Development of a consistent, self-confident visual language
- Development and anchoring of mission, vision and purpose
- Smooth coordination and clear applicability within the company
The guideline was developed together with the OLYMP team in a multi-stage process. It began with intensive workshops in which brand values were sharpened, target groups defined and the strategic direction anchored. On this basis, a comprehensive brand book was created that seamlessly combines strategy and application – with clear communication hierarchies, a precisely defined logo system, a modern color concept based around the powerful dark blue and stringent typography principles for all media. An expressive visual world with attitude and emotionality completes the new brand identity.
PERFORMANCE
The guideline was developed together with the OLYMP team in a multi-stage process. It began with intensive workshops in which brand values were sharpened, target groups defined and the strategic direction anchored. On this basis, a comprehensive brand book was created that seamlessly combines strategy and application – with clear communication hierarchies, a precisely defined logo system, a modern color concept based around the powerful dark blue and stringent typography principles for all media. An expressive visual world with attitude and emotionality completes the new brand identity.
With the new brand guideline, OLYMP has created the basis for a striking, consistent brand image – flexible in its application, strong in its message. A decisive step on the way from a strong shirt brand to a global lifestyle brand. Clear. Confident. Convincing.
