A contemporary reinterpretation of the classic preppy look and making it attractive for OLYMP’s style-conscious target group. The overarching goal: to seamlessly combine tradition and modernity. The central message ‘It’s all preppy’ is intended to turn the office corridor into a campus.

At the centre of the campaign is an unmistakable studio setting, which is uniformly designed in the striking OLYMP brand colour ‘Dress Blues’. The minimalist approach focuses on the collection and underpins the fusion of classic style and sporty flair. The products become the centrepiece of the communication and unmistakably embody the modern interpretation of the preppy style via the resulting image and video material.

The campaign attracts a great deal of attention both online and at the POS. The collection is highly visible on social networks and achieves a high level of engagement among the OLYMP target group. At the point of sale, the eye-catching visuals and consistent branding ensure an effective presentation of the products. The result: a collection that establishes itself as a bestseller and records a significant increase in sales figures.