Since 2017, Hollywood star Gerard Butler has represented the premium product OLYMP SIGNATURE. The entire brand benefits from this. The logical consequence: since spring 2020 we are taking the next step. Gerard Butler becomes the brand ambassador of OLYMP – and thus the representative of the entire brand and its values.

New appearance. New face. New claim.
With ‘MY STYLE. MY STATEMENT.’, we are formulating OLYMP’s self-image and promise to demonstrate not only a sense of style but also an inner attitude with the brand. The spring/summer 2024 collection is already the seventh consumer campaign of the overall brand OLYMP to which Gerard Butler lends his face.

We have been promoting the new OLYMP brand identity for over a year on a grand scale. And in all channels. More advertising pressure than ever! We orchestrate the print media, the display campaign, all owned digitals such as newsletters or social media, the appearances of wholesale customers and many other measures for the most effective advertising impact possible through structured annual planning.

The print campaign in high-impact advertising titles leads to around 30 million contacts per season and is supplemented by TV sponsorship with 11 million contacts on the ARD/ZDF morning programme. An extended digital campaign with approx. 120 million ad impressions per season makes OLYMP a sought-after material in all target groups.