OLYMP stands for quality, sustainability, and expertise – leading the market in premium men’s shirts. But the brand is aiming higher: evolving into a global lifestyle label. To make this transformation concrete, it takes more than just a campaign. It takes a face. A name. A personality who embodies style, confidence, and character at the highest level.

After Hollywood star Gerard Butler, the next step is even bigger: securing an international icon who authentically represents OLYMP’s evolution. The challenge? Winning over one of the biggest names in entertainment for this vision.

An Academy Award winner. A Golden Globe recipient. A global icon who is more than just an actor: Matthew McConaughey. A Hollywood legend becomes the new face of OLYMP.

This collaboration marks a decisive milestone in OLYMP’s journey from premium menswear specialist to international lifestyle brand. From the strategic selection of the testimonial to high-stakes contract negotiations and a world-class production in Hollywood – we made it happen.

At the same time, the brand’s identity evolves. A refined, modern design language. A bold deep blue as the new signature color. A look that reflects the next chapter of OLYMP.

This campaign sets new standards. Not just for OLYMP, but for the fashion industry. With Matthew McConaughey as the face of the brand and a significant media push, the campaign will reach over 500 million impressions from 2025 onward.

The media package includes:

• Premium print placements in Germany, Austria, the Netherlands, and – for the first time – Switzerland.
• TV campaigns with high-profile sponsorships, including ARD’s morning show.
• A digital-first approach executed by BSS subsidiary nuu media.

The result? A high-impact omnichannel campaign that firmly establishes OLYMP as a global lifestyle brand. A statement in brand leadership.

A global icon. A powerful visual identity. A campaign built for impact. OLYMP is ready for its next chapter. When bold ambition meets the right strategy, iconic brand moments are made.