CD, Packaging, Celebrity Casting, Content, Editorial, Film, Event, Media
CHALLENGE
The vision: OLYMP develops a shirt with the signature of perfection. No line extension, but a new dimension that unites the full brand competence. A shirt that is worn like no other.
.
SOLUTION
The result is the creation of a bold BRAND concept. A launch into the premium segment, the likes of which has never been seen before. With a performance like never before. Hollywood star, Gerard Butler, perfectly personifies the new OLYMP SIGNATURE shirt.
Roll-out with a highly-efficient appearance in a strong POS, print and online campaign, with a complementary window campaign.
PERFORMANCE
Gerard Butler and OLYMP SIGNATURE. The highest ever sympathy values. Entrance into new distribution channels. Significant impact on the overall brand. Within one year, OLYMP SIGNATURE increases the recognition factor of the OLYMP brand by 50 per cent!*
Last, but not least. Winner of the German Brand Award 2018.
Corporate Design, Packaging, Celebrity-Casting, Content,
Editorial, Film, Event, Media
CHALLENGE The vision: OLYMP develops a shirt with the signature of perfection. No line extension, but a new dimension that unites the full brand competence. A shirt that is worn like no other.
SOLUTION The result is the creation of a bold BRAND concept. A launch into the premium segment, the likes of which has never been seen before. With a performance like never before. Hollywood star, Gerard Butler, perfectly personifies the new OLYMP SIGNATURE shirt.
Roll-out with a highly-efficient appearance in a strong POS, print and online campaign, with a complementary window campaign.
PERFORMANCE Gerard Butler and OLYMP SIGNATURE. The highest ever sympathy values. Entrance into new distribution channels. Significant impact on the overall brand. Within one year, OLYMP SIGNATURE increases the recognition factor of the OLYMP brand by 50 per cent!*
Last, but not least. Winner of the German Brand Award 2018.
