MAKE [br] A STRONG [br] STATEMENT

OLYMP

CD, Celebrity Casting, Content, Editorial, Film, Event, Media, Digital Media, POS, OOH

CHALLENGE

The hollywoodstar, Gerard Butler, has been the brand ambassador for the premium product since 2017. OLYMP SIGNATURE. The entire brand benefits from this. The logical consequence:
We are now taking the next step. Gerard Butler will become the brand ambassador of OLYMP – and, as such, the representative of the entire brand and the values for which it stands.

SOLUTION

New appearance. New face. New claim.
With MY STYLE. MY STATEMENT. we formulate our understanding of the self and the promise to demonstrate not only a sense of style with OLYMP, but also an inner attitude.

We are promoting the new OLYMP brand presence on a grand scale. Both in print and in digital media channels. More advertising print than ever before! This is rounded off by the presentation of the Californian lifestyle at the POS, comprehensive full-video material and an expanding out-of-home campaign.

PERFORMANCE

The print campaign in 20 advertising-effective titles conveys approximately 156 million contacts to the customers. An accompanying digital campaign, with approx. 75 million advertising media contacts, will also turn OLYMP into a coveted brand with the younger potential target groups.