BRAND [br] NEW [br] STATEMENT

OLYMP

CD, Celebrity-Casting, Content, Editorial, Film, Event, Media, Digital Media, POS, OOH

CHALLENGE

Since 2017, Hollywood star Gerard Butler has represented the premium product OLYMP SIGNATURE. The entire brand benefits from this. The logical consequence: since spring 2020 we are taking the next step. Gerard Butler becomes the brand ambassador of OLYMP – and thus the representative of the entire brand and its values.

SOLUTION

New appearance. New face. New claim.
With “MY STYLE. MY STATEMENT.” we formulate OLYMP’s self-image and promise to demonstrate not only a sense of style but also an inner attitude with the brand. The spring/summer collection 2021 is already the third consumer campaign of the overall brand OLYMP to which Gerard Butler lends his face.

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We have been promoting the new OLYMP brand identity for over a year on a grand scale. And in all channels. More advertising pressure than ever! We orchestrate the print media, the display campaign, all owned digitals such as newsletters or social media, the appearances of wholesale customers and many other measures for the most effective advertising impact possible through structured annual planning.

PERFORMANCE

The print campaign in titles with advertising impact leads to approx. 156 million contacts per season. An extended digital campaign with approx. 75 million advertising contacts per season makes OLYMP a sought-after material also among younger potential target groups.