OLYMP
Brand Strategy B2C & B2B, Campaign-Design, Creative Direction, Content, Shooting, Film, Media, Digital Media, POS, Social Media
CHALLENGE
Perfection is no coincidence – but the result of decades of expertise. OLYMP stands for outstanding quality, precise fit and stylish design. But how do you transfer these core values to a completely new product category? With the introduction of pants, OLYMP is expanding its portfolio and taking on the challenge of developing a product that meets the highest standards of comfort, durability and design. At the same time, the aim is to integrate the range seamlessly into the existing brand world – for a coherent overall look from head to toe.
SOLUTION
The new OLYMP pants combine high-quality materials with precise cuts and set new standards for comfort in the business and casual segment. The market launch was accompanied by an integrated campaign that seamlessly integrated the range extension into the existing brand image. Targeted measures such as eye-catching awareness ads on Meta and Google, inspiring content on the website and social media, a high-quality product film and a striking POS presentation ensured maximum visibility for the new line. The visual language remained consistently true to the OLYMP DNA and at the same time set modern accents that impressively showcased product-specific benefits.
PERFORMANCE
The market launch of OLYMP pants was successfully accompanied by an integrated digital campaign. Targeted targeting, high-quality visuals and a consistent approach via website, newsletter, social media and POS made it possible to visibly position the new product category on the market and convincingly expand the existing brand image. Strong reach and high interaction rates on the digital channels significantly increased awareness of the new product line. In particular, the combination of business and casual wear themes struck a chord with the target group and supported the rapid establishment of the trouser line as an integral part of the OLYMP range – a perfect fit that strengthens the brand holistically.
