Design and introduction of a new brand in the men’s shoe market. Development of a brand identity. Content and visual implementation. Trade and consumer communication with results that are measurable and countable when it comes to brand awareness and sales figures.

The combination of image and product. Consistent staging of brand values in the field of conflict between urbanity and originality, brand and product communication, black and white and colour photography.

End-consumer campaign with a strong presence in high-circulation magazines. Major trade communication campaign. Widely-based acceptance in specialist trade with growing order figures.