GENERATING [br] BRAND NEW [br] GROWTH

PIUS GABOR

Brand Development, Positioning, Conception, Shooting, CD, Packaging, Print, Film, Media

CHALLENGE

A new men’s shoe brand. Backed by a century of experience. Targeting a completely new market. The task: Positioning the brand. Filling it with life. Leading it to success.

SOLUTION

First knowing, then doing: Target group analysis and definition with potential calculation and competition monitoring. Develop a brand DNA. Establishment a brand environment. Communication – Initially, in the first stage, with specialised trade.

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PERFORMANCE

The positive image transfer of the GABOR women’s shoe brand is a success. PIUS GABOR is launched in the retail trade market on a broad front and is listed in specialist shops in 21 countries, including China, Japan and the USA.