A new men’s shoe brand. Backed by a century of experience. Targeting a completely new market. The task: Positioning the brand. Filling it with life. Leading it to success.

First knowing, then doing: Target group analysis and definition with potential calculation and competition monitoring. Develop a brand DNA. Establishment a brand environment. Communication – Initially, in the first stage, with specialised trade.

The positive image transfer of the GABOR women’s shoe brand is a success. PIUS GABOR is launched in the retail trade market on a broad front and is listed in specialist shops in 21 countries, including China, Japan and the USA.