Developing, staying true to yourself – all Pius Gabor. Further development of the successful campaign in its third season. Maximum recognition through consistent continuation of the concept.

The combination of image and product. Consistent staging of brand values in the field of conflict between urbanity and originality, brand and product communication, black and white and colour photography.

Broad-based retailer communication in print trade publications and online. Growing awareness, broad acceptance and increasing order numbers. Promotion of advisory quality with various materials for sales staff.