Brand Strategy and Concept, Creative Direction, Casting, Art Buying, Photo & Video Production, POS, Media

Modern, approachable, young – as part of a pitch process, we presented the new brand concept for PIUS GABOR with great success. Our mission: to appeal to the style-conscious man of today – confident, sophisticated, uncompromising. The goal of the new image campaign: to increase brand awareness and solidify its position as the leading men’s shoe brand in the “premium casual segment.”

Building brand awareness through a consumer-centric approach. The targeted positioning and growth strategy are communicated consistently and contemporarily across all channels, staged with confidence. The campaign speaks to a well-informed, discerning, and demanding audience. It emphasizes emotion, closeness, and authenticity combined with coolness and style, making lifestyle and quality tangible.
With emotional storytelling, powerful branding, and the clear brand message “the smart premium”, awareness and engagement are maximized – approachable, authentic, and smart. The campaign uses digital channels as the core of communication to precisely reach target groups.
A confident lifestyle brand that remains true to its aspirations and values. With a clear focus on quality, modernity, and style, PIUS GABOR makes a statement.

The response speaks for itself: enthusiasm at headquarters, relevance among the target audience, recognition in the market. The campaign delivers strong results – increases in brand awareness and customer loyalty. PIUS GABOR appears rejuvenated and stands as a synonym for a modern brand that accompanies and inspires style-conscious men in their lifestyle.