Brand consulting, strategy, trade marketing, POS, digital, print, out-of-home, corporate design, trade fair
A trade cooperative, more than 600 affiliated shoe retailers. Strategic consulting and brand management for SABU on the one hand. Support of the specialist retailers on the other. With regard to trade marketing, digitalisation, campaigns, seasonal advertising, and promotions.
A synoptic view of the big picture. When it comes to the role of the trade cooperative, the situation of specialist traders and the daily business needs. Holistic solutions – from the digitalisation strategy to the reorganisation of trade communication.
2017: Assumption of the mandate. Specialist trade is under pressure. Competition between the different media, information and product ranges is stronger than ever before. SABU and the BSS is supporting retailers to operate successfully, even in times of declining frequencies. With strategies and concrete measures – also and, most importantly, with the means of digitalisation.