BRAND [br] NEW [br] IDEAS

SPORLASTIC

Packaging, CD, Media, Print, Concept, Video

CHALLENGE

SPORLASTIC ORTHOPAEDICS, one of the leading manufacturers of medical supports and orthoses, introduces a new integrated treatment concept with its new premium line “SUPREME”.
Support and therapy also complement each other digitally and lead to faster treatment results.

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SOLUTION

The new packaging design emphasises the premium position.
Silver as the colour feature for SPORLASTIC SUPREME is combined with the illustrations in a specially developed process.
The Connected Therapy concept leads from the packaging directly to the digital guide.

PERFORMANCE

With Connected Therapy, the premium concept convinces doctors, medical supply retailers and patients alike.
After the first rollout, a sporty line extension in orange-blue was added.