B2B Campaign Production, Creation of Order-Supporting Advertising Materials (Print and Digital), Creative Concept, Photo & Film Production, Art Buying, Casting, Media

„The Italian Way Of Americano“: The young brand Tom Ripley is inspired by the eponymous literary character, the retro charm of the 1950s and the positive Italian lifestyle with a penchant for good food and chic fashion. With elegance and a touch of nostalgia, each new collection by Tom Ripley continues this story. The sustainably and ethically produced premium products bearing the label “Handmade in Italy” emphasize high-quality materials and exquisite craftsmanship. To further establish the brand, our aim was to convince both new and existing retailers with the Autumn/Winter collection 2023/24.

“Make it simple but significant.” Following this principle, we adopted a minimalistic approach in the production of the B2B campaign. The absolute focus: quality, materiality and details of each product. Expressively arranged, each individual piece was given its grand stage. The model embodies the brand’s guiding motif, the Italian-American retro lifestyle. The high quality of the sweaters, cardigans and shirts is palpable in all created media (lookbook, folder materials, motion pictures, etc.).

The campaign’s creation thrilled existing retailers, bolstering trust in the brand and its models. Additional retailers and therefore new customers, were generated, resulting in increasing order numbers and overall, a successful season for Tom Ripley. The collection was also presented at one of the most important international trade fairs for men’s fashion, Pitti Uomo in Florence, with our content production.