B2C & B2B, Campaign-Design, Creative Direction, Content, Shooting, Film, Media, Digital Media, POS, Social Media

The Italian Way Of Americano – but make it different. With this challenge in mind, we developed the communicative implementation for the SS 2025 collection of the premium brand Tom Ripley. But how do you reinterpret the nostalgic dolce vita without losing the old familiar attitude to life? The answer lies in the perfect balance between reduction and the relaxed flair of Italy and modernity through contemporary influences.

The collection continues the story without remaining in the past. In line with this credo, we staged the B2B campaign for the SS 2025 collection with a reduced yet effective visual language. Away from the hustle and bustle, the focus is on the quality and perfect craftsmanship of the individual products. The result: the quintessence of elegance and understatement, between nostalgia and contemporary style. Our answer to the reinterpretation of the Dolce Vita.

The B2B campaign for Tom Ripley’s SS 2025 collection impressed with its clear visual language and focused brand presence. The reduction to the essentials brought quality, craftsmanship and style to the fore – perfectly staged for retailers. The result: high visibility among partners, strong recognition of the collection and an authentic appearance that combines brand values and zeitgeist.