Strategy, B2C & B2B, Creative Direction, Art Direction, Casting, Art Buying, Photo & Video Production, Print, POS, Out-of-Home, Media

VR-Bank Ludwigsburg stands for career prospects, strong teams and diverse development opportunities. But how do these qualities become tangible for potential applicants? Through a campaign that makes team spirit and real career paths visible. The goal: a long-term and adaptable campaign that can be flexibly adapted to different target groups and careers at VR-Bank.

The employer branding campaign relies on a modern visual language that makes everyday working life at VR-Bank tangible. The focus is on real employees who, as job insiders, report on their actual day-to-day work and can also be contacted directly. The result: authentic, approachable, effective. The emotionally designed landing page continues the guideline and presents VR-Bank as a modern employer with various career paths. The communication is complemented by a targeted media strategy that intelligently links digital and regional channels. Instagram, Facebook, business networks and job portals ensure a broad digital presence, while out-of-home advertising increases visibility in the local environment.

The combination of digital and traditional communication increases the perception of VR-Bank as an attractive employer – far beyond the current environment. The authentic content from everyday working life combined with an emotional visual language makes the corporate culture approachable, while the media strategy achieves a lasting effect. A campaign that connects, motivates and moves.