Privacy Policy


The BSS Brand Communication Sachse Gerlach GmbH (hereinafter also referred to as “BSS Brand Communication Sachse Gerlach GmbH”) takes the protection of your personal data very seriously and adheres to the statutory, especially data protection, regulations.


Person responsible within the meaning of Art. 4 No. 7 EU General Data Protection Regulation (DSGVO) is BSS Brand Communication Sachse Gerlach GmbH. For more information about us, please refer to our imprint. You can reach our data protection officer at


The following statement gives you an overview of what type of personal data is collected for what purpose and on what legal basis. Personal data is any data personally available to you, e.g. Name, address, e-mail addresses, user behavior. In addition, we inform you about your rights towards us as responsible.


In the merely informative use of this website, BSS Brand Communication Sachs Gerlach GmbH automatically collects and stores information in the server log files that your browser transmits to us. These data are technically necessary for us to show you this website and to ensure stability and security (legal basis is Art. 6 (1) sentence 1 lit. DSGVO):

  • Browser type / version;
  • Used operating system;
  • Referrer URL (the previously visited page);
  • Host name of the accessing computer (IP address);
  • Time of server request; and
  • Name and URL of the retrieved file and transferred amount of data.

This data will not be assigned to specific persons by BSS Brand Communication Sachs Gerlach GmbH and a merger of these data with other data sources will not be performed. After being used for the above purposes, the data will be deleted by BSS Brand Communication Sachse Gerlach GmbH.


You have the possibility to reach us via the contact form on our website. To process your request it is necessary to provide a valid e-mail address. In addition, we store your IP address and the time of your request. This is done for reasons of abuse prevention. The legal basis for this data processing is Art. 6 para. 1 sentence 1 lit. f DSGVO. If your contact is aimed at concluding a contract with BSS Brand Communication Sachse Gerlach GmbH, Art. 6 para. 1 p. 1 lit. b as legal basis. Other mandatory information is your name and telephone number. For this data processing, you give us your express consent in accordance with Art. 6 para. 1 sentence 1 lit. by ticking a tick box. a GDPR. You can revoke this consent at any time with effect for the future. After completing the processing of your request, the data will be deleted by our server for data protection purposes.


5. a) General

Cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive and assigned to the browser you are using and through which certain information flows to the place that sets the cookie (in this case us). Cookies cannot run programs or transmit viruses to your computer. They serve us to make the Internet offer more user-friendly and more effective overall.

We use so-called technically necessary cookies on our website. Technically necessary cookies are cookies that are necessary for our website to function properly. They help make our website usable by enabling basic functions such as page navigation and access to secure areas of the website.

So-called session cookies (also called temporary or transient cookies) are used in particular. These store a so-called session ID, with which various requests from your browser can be assigned to the common session. This enables your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close the browser.
If you consent, technically unnecessary cookies are also used in connection with the use of Google Analytics via Google. You can find more information on this under Section 6.

So-called persistent cookies are also used here. These enable us to recognize your browser the next time you visit our website and to offer you an improved user experience. Persistent cookies are automatically deleted after a specified period, which can differ depending on the cookie.

If you do not want information to be recorded through the use of cookies, please select the appropriate settings in your browser. You can also delete the cookies at any time in the security settings of your browser. However, we would like to point out that it may not be possible to use all of the interactive features and functions of the website if technically (non) necessary cookies are blocked or deleted.

You can edit your cookie settings under the following link: data protection settings.

5. b) More information about the cookies used on this website

The following cookies are used on this website:


Purpose / function



Provider / recipient


Saves the settings of the visitors selected in the Borlabs Cookie cookie box.

after 1 year

HTML Cookie

Owner of this website (BSS Brand Communication Sachse Gerlach GmbH)


Google cookie for website analysis. Generates statistical data on how the visitor uses the website.

After 14 months

HTTP Cookie

Google LLC


5. c) Legal basis

The legal basis for the use of technically necessary cookies is Article 6, Paragraph 1, Sentence 1, Letter f of the GDPR.

The legal basis for the use of technically unnecessary cookies, if any, is your consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR. You can revoke this at any time with effect for the future.

5. d) Third party services from Google

If we use the services of the third-party provider Google, the legal basis for using these services is your consent in accordance with Art. 6 Paragraph 1 Sentence 1 Letter a, 49 Paragraph 1 Sentence 1 Letter a GDPR. You can find more information on this in the following paragraphs.

Third party information:

Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001 (“Google”)

Google’s terms of use are available at:,
the overview of data protection at:,
as well as the data protection declaration at:

There you will also find further information on your rights in this regard and setting options to protect your privacy.

Note on the processing of your data collected on this website in the USA by Google:

By consenting to the use of the respective Google services, you also consent to the processing of your data in the USA in accordance with Article 49 Paragraph 1 Sentence 1 Letter a GDPR. The US is assessed by the European Court of Justice as a country with an inadequate level of data protection according to EU standards. In particular, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly even without the possibility of redress. If you have not consented to the use of these Google services, the transmission described above will not take place.


If you have given your consent, we also use the web analysis service Google Analytics, a service provided by Google, to regularly analyze and improve our website (for more information on Google, see Section 1.4). We can use the statistics obtained to improve our offer and make it more interesting for you as a user.

Google Analytics uses so-called “cookies”, text files that are saved on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of the website is usually transferred to a Google server in the USA and stored there. The recipient of the data collected is Google. If IP anonymization is activated on the website, your IP address will be shortened beforehand by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and only be shortened there. We, but also Google, used this information to evaluate your use of the website and to compile reports on website activity. Google also uses the information to provide us with other services generally related to the use of the website and your internet use.

The data will be deleted after 14 months.

We use Google Analytics with the extension “anonymizeIp ()” on our website. As a result, IP addresses are further processed in abbreviated form, so that personal references can be excluded.

The legal basis for the use of Google Analytics is your consent in accordance with Art. 6 Paragraph 1 Sentence 1 Letter a, 49 Paragraph 1 Sentence 1 Letter a GDPR. You can revoke your consent at any time with effect for the future by preventing the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by using the browser add-on available under the following link. Download and install On: This procedure must be carried out separately for each browser used. As an alternative to the browser add-on, especially for browsers on mobile devices, you can prevent Google Analytics from collecting data by clicking here: Opt-Out Cookie. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. To prevent Google Analytics from collecting data across different devices, you must opt-out on all devices.


In order to obtain your consent to the storage of certain cookies on your device and to document them in compliance with data protection regulations, we use the Cookie Consent Manager of provider Borlabs – Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg (“Borlabs Cookie”).

When you enter our website, the Borlabs cookie is stored in your browser in which the consent you have given or the revocation of this consent as well as information on the duration and version of the cookie, the domain and the path of the website and the UID (one by chance generated ID). This data is not passed on to the Borlabs Cookie provider. You can change the settings of the Borlabs cookie here: data protection settings.

The recorded data is stored for 1 year. However, you can delete the cookie yourself at any time using your browser settings.

Borlabs Cookie Consent Technology is used to obtain the legally required consent for the use of cookies. This also represents a legitimate interest for us.

The legal basis for using the Borlabs cookie is Art. 6 Para. 1 S. 1 lit c, f GDPR.

Further details on data processing by the Borlabs cookie can be found at: You can find detailed information on the data protection provisions of the Borlab cookie at:



You have the following rights with respect to the personal data concerning you:

  • Right to information;
  • Right to rectification or erasure;
  • Right to restriction of processing;
  • Right to data portability.

To assert these rights, please contact us at The exercise of your rights is basically free of charge.You also have the right to complain to us about the processing of your personal data by a data protection supervisory authority.


Your trust is important to us. Therefore, we would like to be your answer at any time regarding the processing of your personal data. If you have any questions that this privacy statement could not answer or if you would like more in-depth information, please contact us at any time at

February 2021