THE NEW MODEL OF BRAND NAME IMPACT FOR A SOCIETY UNDERGOING A TRANSITION.
In our post-modern society, life is increasingly characterised by contradictions. We are individualised, yet inter-connected. Progressive, yet nostalgic. High-tech, yet spiritual. Lavish, yet sustainable. These paradoxes mirror the visible symptoms of a fundamental cultural-psychological tension. WE ARE LIVING IN A SOCIETY THAT IS IN THE THROES OF A TRANSITION
What is the effect of these upheavals on the way we perceive brands? We have conducted a large-scale scientific study on this very question. The results are clear: BRANDS TODAY UNFOLD THEIR POWER IN A COMPLETELY DIFFERENT WAY
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