The development of a unique visual language within the existing campaign for the retirement planning product “BarockStar,” specifically targeting the young audience aged between 18 and 25 years old, encouraging them to learn about retirement planning and ideally seek local advice.

A purely online campaign featuring the recurring element of the “BarockStar,” dynamically presented in combination with animated, kinetic typography. The communication with the target audience was adjusted in tone accordingly.

The campaign was distributed on various social media channels such as Instagram and Facebook through paid and owned social, as well as display ads. The main goal was to direct the target audience to the landing page for the combined product. Overall, across all phases, more than 2 million impressions were achieved within the desired target audience. A CTR (Click-Through Rate) of 3.2% and an impressive conversion rate confirm the success of the content and the concept.