Social media, photo shooting, creating a concept, creative direction, film, influencer marketing, digital media

Social media users are often sceptical of traditional advertising, believing it to be intrusive and fake. In the rapidly-moving world of social media, authenticity is essential, which is why traditional advertising on social media platforms is not ideally suited when it comes to reaching a target group and retaining them in the long term.

Addressing a target group on social media in a platform- and season-appropriate way and retaining them in the long term.

To increase the authenticity of LUISA CERANO’s social media presence, we are presenting the autumn/winter 2023 collection in a social media special for the Christmas/New Year period. A relaxed party atmosphere, direct flash and the use of Polaroids and vintage camcorders give the content a real and approachable look. The use of local influencers also adds a special degree of authenticity that cannot be achieved with models.