Brand strategy B2C and B2B, creative direction, concept, shooting, CD, print, film, media, influencer marketing, and social media

Architecture and fashion are a match made in heaven. Both deal with construction, art, design, and form, as well as the interplay of colours and materials. To celebrate this close relationship and to stage the new LUISA CERANO Autumn/Winter 2023 collection in a spectacular fashion, a truly special location was found: the Literaturmuseum der Moderne in Marbach, which was designed by the world-famous David Chipperfield architectural firm.

Finding a location that is more than just a backdrop. A location that will allow the viewer to experience LUISA CERANO fashion in a novel way and, simultaneously, recognise it. A setting that provides plenty of potential for storytelling. The Literaturmuseum der Moderne in Marbach unites all of the above by combining two sources of inspiration for fashion – architecture and literature.

In addition to the shoot at the Literaturmuseum der Moderne in Marbach, BSS put together a complete package of measures for LUISA CERANO. From the concept and art direction, right up to storytelling and customised advertising materials. Ultimately, the result was more than merely a campaign; it was an experience.

Thanks to the cross-platform storytelling, the target group could experience the new LUISA CERANO collection in a myriad of ways, time and again, and across a wide range of channels. Be it as classic and timeless print formats, as a literary special advertising format in cooperation with Reclam, or as moving images online.