ACCELERATING [br] NEXT BRAND [br] CAMPAIGN

GABOR

Concept, Corporate Design, Shooting, Out-of-Home, Print, Film, TV, POS, Corporate Website, Media

CHALLENGE

Making what is already good even better – with a successor for the product campaign that has already been successful for years. With a strong image campaign that increases the brand’s emotional appeal and desirability.

SOLUTION

A new kind of photography, a new product staging, a small bow of recognition to women and their special relationship with shoes. With consistent implementation across all channels, TV included.

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PERFORMANCE

For the third time in a row, Gabor is distinguished as the winner with the best overall result in the TW study Women’s Shoes 2019. Among others, Gabor convinces as a brand that achieves the most profit for its retailers.